Intro
About Klewoo
Klewoo is a versatile WooCommerce template designed for WordPress, aimed at providing users with a streamlined and customizable platform to build their own eCommerce websites. Developed by our agency, Klewoo combines ease of use with robust functionality, making it an ideal choice for both novice users and experienced developers.
The template offers a wide range of features, including pre-designed layouts, a user-friendly drag-and-drop builder, and seamless integration with essential eCommerce plugins. With Klewoo, users can quickly set up their online stores, manage products, process payments, and handle customer interactions efficiently.
Our goal
Our goal with Klewoo was to create a solution that simplifies the complexities of eCommerce website development, allowing users to focus on growing their business rather than dealing with technical challenges. Whether you're launching a new online store or revamping an existing one, Klewoo provides the flexibility and tools needed to create a professional and engaging shopping experience.
Our Role in the Klewoo Project
Our agency was responsible for both the UI/UX design and the development of Klewoo, creating the product from start to finish. We utilized Design Thinking for the design process to ensure a user-centric and intuitive interface. For development, we used Sage, WooCommerce, WordPress, and Tailwind CSS to build a responsive and scalable eCommerce template.
Define
Ideate
Prototype
TestPotential solutions and objectives
Creating a professional and functional eCommerce website can be a daunting task, especially for users who lack technical expertise. The process involves multiple steps, including choosing the right design, implementing various functionalities, and ensuring a seamless user experience. Traditional eCommerce solutions can be complex and time-consuming, often requiring extensive customization and technical know-how.
User-Friendly Design
By implementing a clean, intuitive interface with a drag-and-drop builder, we can significantly lower the barrier for users to create and customize their eCommerce websites.
Pre-Designed Layouts
Offering a variety of pre-designed layouts allows users to quickly select and implement professional designs without starting from scratch.
Responsive Design
Utilizing responsive design principles ensures that the website performs well on all devices, providing a consistent user experience across desktops, tablets, and smartphones.
Comprehensive Documentation and Support
Providing detailed documentation and robust support can help users navigate any challenges they encounter, making the setup and maintenance process more manageable.
Empathize
Lean ux canva
(Problem Definition)
Creating a professional eCommerce website is complex and time-consuming, especially for users without technical expertise. Current solutions often lack flexibility, have hidden costs, and offer poor user experiences.
What I found
Business Problem Insights:
Complexity in website creation, Hidden costs and lack of transparency,Poor user experiences due to slow loading times and insufficient support.
Business Outcomes Insights:
Increase theme adoption rates, Enhance user satisfaction and retention, Drive higher conversion rates for users' online stores.
Users Insights:
Users prefer easy-to-customize themes, Transparency in pricing is highly valued, Reliable support and comprehensive documentation are crucial, Pain points include poor navigation, hidden fees, insufficient product information, and inadequate customer support
Solutions Insights:
User-Friendly Design, Pre-Designed Layouts, Seamless Integration, Responsive Design, Comprehensive Documentation
Hypotheses Insights:
A drag-and-drop builder will simplify website creation. Pre-designed layouts will save users time. Seamless plugin integration will enhance functionality and satisfaction.
Important Things to Learn First Insights:
Gather usability feedback on the drag-and-drop builder. Determine the popularity and effectiveness of different pre-designed layouts.
Information Architecture is to big to show :(
Define
Site map
Klewoo is designed with a versatile structure suitable for any type of eCommerce store. The theme’s site map includes essential pages and features that provide a comprehensive framework for online retail.
Site map for users
Ideate
User stories
Using our Lean UX Canvas and site map for the Klewoo theme, we developed user stories that address key user needs and business goals. These stories ensure Klewoo is user-friendly, customizable, and efficient, providing a superior eCommerce solution.
Through user stories, we discovered the following:
- Users need an intuitive drag-and-drop builder to create and customize their websites easily
- Users want clear, upfront pricing without hidden fees for effective budgeting and trust
- Users need seamless integration with essential plugins to enhance functionality
- A fully responsive design ensures a consistent user experience across all devices
Prototype
Wireframe
After gathering insights from our research and ideation phases, it's time to prepare wireframes. Wireframes will help visualize the basic structure and layout of the Klewoo theme, ensuring it meets user needs and business goals.
Branding and visual identity
To ensure consistency and efficiency in the Klewoo theme, we adopted the Flowbite design system. This system provides standardized typography, color palettes, spacing, layouts, and UI components, ensuring a cohesive and visually appealing design. It simplifies the development process with pre-designed elements and supports scalability as new features are added. Using Flowbite ensures a high-quality, user-friendly eCommerce theme that is easy to implement and maintain.
Final design
Prototyping
After finalizing the design, we created a prototype to visualize and demonstrate the user interface. The prototype allows us to visualize the final design, ensuring that all elements function together cohesively.
Testing
Testing
The primary focus of our testing phase is not on the design itself but on ensuring that the Klewoo theme includes all necessary eCommerce features and is easy for users to implement. To achieve this, we need to test how easily users can set up and use the theme.
By focusing our testing on the ease of implementation and feature completeness, we ensure that the Klewoo theme is not only visually appealing but also practical and user-friendly